Origin
CERCANO
/serˈka.no/ (adj.)
close · near
The feeling of a moment nearby, quietly unfolding.
Cercano is a creative studio focused on visual storytelling across travel and hospitality. We partner with tourism boards, hotels, and experience-led groups to create commercial and social content rooted in story, presence, and place. Our work captures the texture of a destination. The people who shape it. The light at a certain hour. The way a moment unfolds, never to return. We’re drawn to fragments of time that speak quietly but stay with you.
Our projects often begin within the world of hospitality but extend beyond it. We’re interested in what surrounds a place as much as what’s within it. The people, culture, food, and rhythm that define a destination in subtle ways. With a background in documentary filmmaking and travel photography, we work with a global network of creators and bring years of experience in the travel and lifestyle space. As storytellers and travelers, we approach each project with intention and are drawn to places that feel lived-in and experiences that feel true. Cercano exists to translate that feeling into something others can see and feel.
TEAM
Alex Ortega
Partner/Creative Director
FOLLOW
Mack Woodruff
Partner/Director of Photography
FOLLOW
SERVICES
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We work closely with clients to define the story. This includes concept development, narrative structure, visual direction, and overall production planning.
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Photography and cinematography, handled on location. Covers shot planning, scheduling, and coordination. Work is captured in both digital and film formats as needed.
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Image curation, editing, color grading, sound, and delivery. Includes everything needed to shape and finalize the work across photo and film.
Get in Touch
We work with teams across travel and hospitality to tell thoughtful, place-driven stories. Get in touch to explore what we can create together.